“We recently purchased a Zero Trust solution.” A statement like that makes even the most seasoned security experts cringe. Zero Trust is a ubiquitous notion in 2025, appearing in product packaging, seminars, and sales presentations. However, the fundamental idea is still gravely misinterpreted.
There is no such thing as buying Zero Trust. It’s a way of thinking, a plan you follow, and a path you dedicate yourself to. In light of growing attack surfaces, heterogeneous workforces, and more complex threat actors, it is not only inefficient but also risky to approach Zero Trust as a checkbox.
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