What’s the Goal and How Do We Get There? Crucial Issues in Brazil’s Take on Saving the News from Big Tech

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Amidst the global wave of countries looking at Big Tech revenues and how they relate to the growing news media crisis, many are asking whether and how tech companies should  compensate publishers for the journalism that circulates on their platforms. This has become another flash point in Brazil’s heated agenda regarding platform regulation.

Draft proposals setting a “remuneration obligation” for digital platforms started to pop up in the Brazilian congress after Australia adopted its own News Media Bargaining Code. The issue gained steam when the rapporteur of PL 2630 (the so-called “Fake News bill”), Orlando Silva, presented a new draft in early 2022, including a press remuneration provision. Subsequent negotiations  moved this remuneration proposal to a different draft bill, PL 2370. The remuneration rules are similar to the current version of another draft proposal in Brazil’s Chamber of Deputies (PL 1354).

While the main disputed issues revolve around who should get paid, for what, and how remuneration is measured, there is a baseline implicit question that deserves further analysis: What are the ultimate goals of making

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