How to Stop Advertisers From Tracking Your Teen Across the Internet

This post was written by EFF fellow Miranda McClellan.

Teens between the ages of  13 and 17 are being tracked across the internet using identifiers known as Advertising IDs. When children turn 13, they age out of the data protections provided by the Children’s Online Privacy Protection Act (COPPA). Then, they become targets for data collection from data brokers that collect their information from social media apps, shopping history, location tracking services, and more. Data brokers then process and sell the data. Deleting Advertising IDs off your teen’s devices can increase their privacy and stop advertisers collecting their data.

What is an Advertising ID?

Advertising identifiers – Android’s Advertising ID (AAID) and Identifier for Advertising (IDFA) on iOS – enable third-party advertising by providing device and activity tracking information to advertisers. The advertising ID is a string of letters and numbers that uniquely identifies your phone, tablet, or other smart device.

How Teens Are Left Vulnerable

In most countries, children must be over 13 years old to manage their own Google account without a supervisory parent account through Google Family Link. Children over 13 gain the right to manage their own account and app downloads without a supervisory parent account—and they also gain an Advertising ID.

At 13, children transition abruptly between two extremes—from potential helicopter parental surveillance to surveillance advertising that connects their online activity and search history to marketers serving targeted ads.

Thirteen is a historically significant age. In the United States, both Facebook and Instagram require users to be at least 13 years old to make an account, This article has been indexed from Deeplinks