The ongoing debate around Meta’s use of European data to train its artificial intelligence (AI) systems is far from over. While Meta has started training its large language models (LLMs) using public content from Facebook and Instagram, privacy regulators in Europe are still questioning whether this is lawful and the issue may soon reach the European Court of Justice (ECJ).
Meta began training its AI using public posts made by users in the EU shortly after getting the go-ahead from several privacy watchdogs. This approval came just before Meta launched AI-integrated products, including its smart glasses, which rely heavily on understanding cultural and regional context from online data.
However, some regulators and consumer groups are not convinced the approval was justified. A German consumer organization had attempted to block the training through an emergency court appeal. Although the request was denied, that was only a temporary decision. The core legal challenges, including one led by Hamburg’s data protection office, are still expected to proceed in court.
Hamburg’s commissioner, who initially supported blocking the training, later withdrew a separate emergency measure under Europe’s data protection law. He stated that while the training has been allowed to continue for now, it’s highly likely that the final ruling will come from the EU’s highest court.
The controversy centers on whether Meta has a strong enough legal reason, known as “legitimate interest” to use personal data for AI training. Meta’
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