Mobile app management is being driven by unmanaged devices

The need to manage applications on unmanaged devices owned by employees or contractors is driving adoption of stand-alone mobile app management (MAM) software and services, according to a new Gartner report.

By 2021, 60% of mobile apps being used in the enterprise will rely on at least one app-level management control, whether on managed or unmanaged devices, Gartner’s Market Guide for Mobile Application Management said.

Unlike MAM tools that are part of a larger enterprise mobility management (EMM) suite, the use of stand-alone MAM licensing offers lower per-user cost and can be attractive for companies only requiring app management, Gartner said. For other firms, EMM provides the advantage of a single console and policy set.

Often a SaaS offering, MAM is a targeted solution that locks down enterprise applications and the data associated with them – not the devices themselves, as mobile device management (MDM) does. When MAM is part of a larger EMM suite, businesses are often required to purchase additional licenses for it.

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